Automate
Automate the repetitive work
Hand routine tasks, data entry and approvals to software and AI agents, so your people can focus on work that needs them.
Consulting, software, cloud, data and AI
Technology and AI, built into your company's DNA.
Magz is a technology and AI consultancy for startups and SMEs. We find where software, cloud, data and AI can save you time and money, then build it with you, from the first strategy session to systems that run every day.
- Founder led
- Work for companies in Brazil, South Korea, the US and Australia
- English and Portuguese
The four bases
DNA is written in four letters. So is our work.
Every engagement is measured against the four outcomes that matter most to a growing business. If a project cannot move at least one of them, we will say so up front.
Transform
Modernise how the business runs
Replace spreadsheets and disconnected tools with systems that fit the way you actually work.
Cut costs
Spend less on technology that does more
Right size cloud bills, retire tools you no longer need and choose options that suit your stage.
Grow
Get more done with the team you have
Better data and smarter tools let a small team work like a much bigger one.
A = T · C ≡ GPaired like base pairs: automation drives transformation, lower costs fund growth.
Services
Consulting first. Hands on when you need it.
Most engagements start with advice: where to invest, what to automate and what to leave alone. When it is time to build, the person who gave the advice delivers it.
Where most clients start
Technology and AI consulting
Strategy, architecture reviews and roadmaps. We act as your part time technology lead, help you choose vendors and check that what you pay for is worth it.
Fractional CTO service- Fractional CTO
- Technical due diligence
- Vendor selection
- Roadmaps
AI strategy and implementation
Find the AI use cases that pay off, then put them into production: assistants, document processing, search over your own data and agents connected to your tools.
AI consulting and readiness assessment- LLM applications
- RAG
- AI agents
- Readiness assessment
Process automation
Connect the tools you already use and remove manual steps with workflows, AI automation, integrations and scheduled jobs that run on their own.
AI automation service- Workflow automation
- API integrations
- Reporting
Software development
Web applications, APIs and MVPs built to be maintained, with clean code, clear documentation and a handover your team can work with.
Software development service- Web apps
- APIs
- MVPs
Cloud and infrastructure
Architecture, migration and DevOps on the major cloud platforms, with an eye on security and on your monthly bill.
Cloud consulting service- Cloud architecture
- Migration
- DevOps
- Cost optimisation
Data solutions
Databases, pipelines and dashboards that turn scattered data into decisions, including graph databases for highly connected data.
Data solutions service- Data pipelines
- Dashboards
- SQL and graph databases
How we work
From first call to measurable results.
The same four steps on every engagement, whatever its size.
- 01
Discovery call
A short conversation about your goals, your current tools and where time and money are being lost.
- 02
Assessment and roadmap
We map the opportunities, estimate the effort and return of each one and agree on a clear, prioritised plan.
- 03
Build and automate
We deliver in short cycles, so you see working results early and can change direction without waste.
- 04
Measure and scale
We track the numbers that matter, such as hours saved and costs avoided, then expand what works.
About
Work directly with the founder.
Magz was founded by Wendel Fernandes de Lana. Wendel began his career in the Brazilian technology market, then joined Bitnine, a South Korean graph database company (now SKAI Worldwide) with an office in Los Angeles, where he worked on Apache AGE, the open source graph extension for PostgreSQL. That is where he started working with international teams and projects.
Wendel holds a Bachelor of Information Systems from the University of São Paulo and completed a summer executive course in digital business at California State University, Northridge. Today he leads Magz, and every engagement is run by him personally, so you talk to the person doing the work, with no layers of account managers in between.
Founder led
One accountable person from the first call to the last deliverable.
Time zone friendly
A Brazil based nearshore partner for North American teams, with flexible sessions for Europe and Australia.
Sized for smaller teams
Advice and solutions scoped for startup and SME budgets.
Founder, MagzCareer sequence
- BR
Brazil
Web development and CRM automation
- KR
South Korea
Bitnine: Apache AGE, graph extension for PostgreSQL
- US
United States
Bitnine's Los Angeles office: international teams
- AU
Australia
Current client engagement
Education
Bachelor of Information Systems
University of São Paulo (USP), 2023
Brazil's highest ranked university in the QS World University Rankings 2027.
Digital Companies & the E‑Business Revolution
California State University, Northridge (CSUN)
International summer executive course covering business fundamentals, digital marketing, the technological revolution, data science and big data.
Current client
Technology partner to an Australian registered NDIS provider.
Our current engagement is an ongoing technology partnership with a registered provider under Australia's National Disability Insurance Scheme, a sector with strict privacy and compliance requirements.
Client name withheld until they approve its use.
FAQ
Questions we hear often.
- Do you work with companies outside Brazil?
- Yes. We work remotely with clients in other countries, in English or Portuguese. Our current client is in Australia.
- What size of company do you work with?
- Startups and small to medium businesses. If you have a team of 2 or 200 and technology is slowing you down, we should talk.
- Do we need to know exactly what we want before we get in touch?
- No. Many clients arrive with a problem, and the discovery call exists to work out where technology or AI would help most.
- How much does it cost?
- Pricing is on demand. Every engagement is quoted to its scope, so message Wendel on WhatsApp and he will prepare a proposal for you.
- How do you handle our data and confidentiality?
- We follow your security and privacy requirements, are happy to sign an NDA and have experience working in a regulated sector. Access is limited to what the work needs.
- Can you work alongside our existing team?
- Yes. We can lead a project end to end or work with your developers, product people or external vendors.
Insights
Guides for founders and operators.
Practical articles on AI, software, cloud and technology leadership. Each one answers a question founders often ask, with steps you can use straight away.
All insightsAI
AI readiness checklist for SMEs: 12 questions to answer before you spend
A free AI readiness checklist for small and medium businesses. Answer 12 questions on value, data, people and risk to see where AI will pay off first.
5 min read
Leadership
Fractional CTO or full time CTO: when your startup needs each
When does a startup need a full time CTO, and when is a fractional CTO the better choice? A practical comparison of scope, cost structure and timing.
4 min read
Software
Nearshore software development from Brazil: a practical guide for US startups
Thinking of working with developers in Brazil? Time zone overlap, engagement models, contracts, data protection and seven checks to make before you sign.
5 min read
Contact
Tell us where technology is slowing you down.
Message us on WhatsApp or email with a short note about your business and what you would like to improve. We usually reply within one business day.
WhatsApp · Messages only
+61 449 198 018